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Brand Spotlight: Zeder Corporation

Engineering Excellence for Performance Suspension

Engineering Excellence & Innovation – Zeder Corporation is the world’s largest polyurethane bushing manufacturer, pioneering elastomer suspension technology for performance, OEM+ repair, and off-road applications.
Three Powerhouse Brands – Nolathane offers OEM+ precision with aftermarket durability, SuperPro dominates both on-road and off-road performance, and Whiteline delivers race-proven suspension tuning for ultimate grip and control.
Unmatched Product Coverage – With over 7,000 suspension components covering 175,000 vehicle applications, Zeder’s brands provide industry-leading fitment, durability, and performance.
Why Resellers Should Stock Zeder’s Brands – Trusted by enthusiasts and pros, these products offer superior fitment, fewer returns, and high customer satisfaction, backed by lifetime warranties for confidence in every sale.

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Zeder Corporation isn’t just another suspension company—it’s the world’s largest polyurethane bushing manufacturer and an industry leader in aftermarket and specialty suspension solutions. With 50 years of engineering expertise, Zeder pioneered elastomer suspension bushing technology in Australia, setting the gold standard for innovation, quality, and performance.

Operating in the U.S. with three distinct brands—Nolathane, SuperPro, and Whiteline—along with private label services, Zeder serves OEM+ repair, on-road performance, and hardcore off-road applications. From bushings, sway bars, and links to control arm kits and alignment solutions, every product is designed with durability, performance, and ease of installation in mind.

Zeder’s suspension components aren’t just engineered for toughness—they are meticulously tested in both Australia and the U.S. to ensure seamless integration, enhanced handling, and superior driving dynamics. Whether it’s improving grip on the track, fine-tuning a street car, or reinforcing a rig for the trail, Zeder’s brands deliver the ultimate suspension upgrade.

Zeder’s Industry-Leading Suspension Brands

Nolathane: The One-and-Done Suspension Solution

For over 50 years, Nolathane has been Australia’s top name in suspension bushings and chassis components—and now, it’s making waves in the U.S. With coverage for 75 percent of vehicles on American roads, Nolathane delivers OEM+ precision with aftermarket performance.

Engineered with advanced polyurethane formulations, high-quality raw materials, and rigorous testing, Nolathane’s products are designed to eliminate deflection, enhance chassis stability, and improve steering response. From replacement bushings to complete control arms, radius rods, trailing arms, and sway bars, Nolathane ensures rock-solid suspension performance for daily drivers, performance builds, and off-road machines alike.

Unlike factory rubber bushings, Nolathane doesn’t degrade over time. Every product is backed by an unprecedented limited lifetime warranty, proving that this is a one-and-done solution for anyone serious about their suspension.

Learn more about Nolathane.

SuperPro: The Ultimate Suspension Upgrade for On and Off-Road

SuperPro has built a reputation as the go-to brand for extreme-duty suspension components. Designed and manufactured in Australia, SuperPro dominates both on-road performance and off-road durability. Whether you’re fine-tuning a track car, reinforcing an off-roader for brutal terrain, or upgrading a street-driven performance build, SuperPro’s polyurethane suspension solutions deliver superior handling, stability, and predictability.

SuperPro’s edge comes from advanced polyurethane elastomer technology, a thermosetting synthetic polymer that combines the best properties of rubber and plastic. This proprietary formulation resists wear, deflection, and environmental damage, ensuring consistent suspension performance under the harshest conditions.

With over 7,000 specialized parts covering 175,000 vehicle applications, SuperPro offers the largest range of aftermarket suspension bushes and components on the market. The product lineup grows by 18 percent every year, constantly expanding to ensure that more vehicles get the best suspension fitment opportunities available.

SuperPro isn’t just a bushing company—it’s a suspension engineering powerhouse with a no-compromises approach to performance, comfort, and durability. Every product is developed and tested in both Australia and the U.S., ensuring that vehicles ride as comfortably on the road as they do confidently on the track or trail. Learn more about SuperPro.

Whiteline: Activate More Grip

Whiteline is a global leader in performance suspension and alignment solutions, engineered for those who demand the ultimate balance of grip, control, and adjustability. Whether it’s shaving lap times, carving back roads, or dialing in a street setup, Whiteline delivers race-proven results without sacrificing everyday drivability.

The adjustable sway bars, lowering springs, chassis bracing, and alignment kits in Whiteline’s lineup give drivers the ability to fine-tune their suspension for maximum response and feedback. With enhanced chassis rigidity and precisely tuned suspension geometry, Whiteline products improve cornering limits, high-speed stability, and overall driving dynamics.

Whiteline isn’t just about better handling—it’s about customizing the way a car feels and responds. Every product is developed by hardcore enthusiasts, tuners, and racers who know what it takes to extract every ounce of performance from a suspension system. This isn’t about gimmicks—it’s about pure, unfiltered driving excitement. Learn more about Whiteline.

Why Resellers Should Carry Zeder’s Brands

For performance shops, parts distributors, and aftermarket retailers, Zeder’s brands offer a huge opportunity to capitalize on a growing demand for high-quality suspension solutions.

Suspension upgrades are often overlooked, yet they provide one of the biggest performance improvements for any vehicle. Carrying Nolathane, SuperPro, and Whiteline means giving customers access to some of the best suspension components in the industry.

Zeder’s lineup covers OEM+ repairs, high-performance tuning, and extreme off-road builds, appealing to a broad customer base. Enthusiasts, mechanics, and pro-level builders trust polyurethane bushings, upgraded sway bars, and reinforced chassis components to transform a vehicle’s handling and long-term durability.

Unlike generic suspension parts, Zeder’s brands have built a following among racers, off-roaders, and street tuners who recognize the value of engineering excellence. When customers see Nolathane, SuperPro, or Whiteline on the shelf, they know they’re getting a product that delivers real results.

Stocking Zeder’s brands also means fewer returns and increased customer satisfaction. With a focus on OEM+ fitment, superior materials, and rigorous testing, these products install seamlessly and perform flawlessly. Backed by unprecedented lifetime warranties, Nolathane and SuperPro give both resellers and customers peace of mind.

Stock the Best. Sell with Confidence.

When customers walk into your shop looking for a serious suspension upgrade, make sure you have the best options available. Nolathane, SuperPro, and Whiteline are trusted by enthusiasts, racers, and professional tuners around the world. These brands aren’t just replacements for worn-out factory components—they’re the key to unlocking a vehicle’s true potential.

Sign up with PDM Automotive today and gain instant access to real-time product data, fitment information, and inventory management tools. Carry the best suspension brands in the business and give your customers exactly what they need—better handling, stronger performance, and more confidence behind the wheel.