Why should you trust PDM with your product data needs?
Easy – because we know the “other side.” I’ve been selling parts in the automotive industry for over 16 years. In 2005, I started Velocity Automotive, which is now an e-commerce leader in Europe specialized in American auto parts.
The demand for high-quality standardized product data, and after learning about the industry data standards ACES & PIES in 2014, we made a big investment into a new webshop and ERP system that would make our work more efficient. However, after receiving the first data sets from our suppliers, we realized they all were too low quality to use in our new systems. Many of the brands Velocity works with hardly knew what their data actually looked like and were relying on service providers to have the data built, or used software solutions that simply did not allow them to generate better product data than what was available. Each part still had to be manually updated and improved. It was obvious that there was a need for a solution to improve the poor content quality of existing data.
Extensive research on the data standard’s structure led to the conclusion that we should build a platform to let brands easily take responsibility for their representation in the market. A team of highly skilled developers was formed using the latest technology to create a cloud solution capable of addressing complex data structure and providing an easy-to-use, fast interface for the generation, maintenance, and distribution of automotive product data.
In 2017, we started PDM to bring this proprietary technology to the automotive parts market. The mission was to provide a sophisticated software solution that allows brands to generate data properly representing their products.
Since then, we’ve been trusted by many new customers and added unique partnerships unseen in this industry. Niche eBay sellers, leading distributors, and retailers, and online marketplaces operate with data from the PDM platform and its integrated data quality validation.
Our automated distribution features let manufacturers send data to any receiver imaginable, as well as channels like eBay, Amazon, and Shopify. PDM is the fastest growing network in the automotive industry of parts manufacturers and resellers alike and we have just begun. We won’t stop until every brand benefits from PDM’s network of resellers and every reseller has the full availability of products readily available at its fingertips.
2020 has been very exciting after winning various awards and 2021 is panning out to accelerate PDM even further.