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ACES (Aftermarket Catalog Exchange Standard) and PIES (Product Information Exchange Standard) are standards for exchanging product data in the automotive aftermarket. While ACES focuses on vehicle configuration data, PIES categorizes auto parts based on product attributes. In this article, we will delve into the details of the PIES standard, with a specific focus on its Interchange segment.
In PIES, the Interchange Segment plays a critical function, not only in relaying interchange data for the item Part Number in relation to alternative Brand Owner Part Numbers but also in enhancing product visibility and competitiveness. The <PartInterchangeInfo> grouping element clearly defines this segment. Within this grouping, the <PartInterchange> element houses child elements that collectively define an interchange. For each component, the <PartNumber> element instance is repeated as necessary to identify all relevant parts.
Each interchange part number is distinguished by both the interchange part number itself and a corresponding “Brand AAIAID”. This identifier for the interchange supplier can be cross-referenced in the widely recognized Industry Brand table. In cases where a brand code value is absent from the Industry Brand Code table, the use of “ZZZN” is allowed temporarily until a “Brand AAIAID” is established for the specific brand in question. If this occurs, it is recommended to populate the “Brand Label” value for clarity. However, it’s important to note that relying on “ZZZN” and a “Brand label” should be considered a last resort rather than standard practice since the Brand table undergoes frequent updates.
The value of the interchange segment extends to enabling brands to reference their products in connection with competing brands. This allows consumers to find their products even when they search for a competitor’s part number. The interchange segment is used to cross-reference to Original Equipment (OE) part numbers. Since OE parts from the manufacturer are often more expensive than aftermarket parts, referencing a brand’s product with the proper OE part number through the interchange information ensures that it gets discovered by consumers searching for OE parts.
Our mission is to empower automotive aftermarket companies to increase sales across all distribution channels, minimize return rates, and boost profit margins by delivering exceptional customer experiences. Our innovative platform addresses a wide array of challenges and reduces operational expenses associated with creating, administering, and monetizing parts content. It enables streamlined catalog content management, product listings, inventory, pricing, and orders across digital channels, encompassing significant marketplaces such as Amazon, Walmart, and eBay.
Efficiency – PDM Automotive streamlines data management processes by utilizing the PIES interchange segment. This saves time and reduces errors in product listings and cataloging.
Accuracy – Standardization ensures that your product information is consistent across all platforms, reducing confusion and boosting customer trust.
Compliance – PDM Automotive helps you stay compliant with industry standards and regulations. This is particularly important in the automotive aftermarket, where precise data is essential.
Competitive Edge – Well-structured, standardized product data sets you apart from competitors. It allows for quicker decision-making and faster product launches.
Customer Satisfaction – With accurate and detailed product information, customers can make informed choices, leading to higher satisfaction and loyalty.