“To build the best performing people who build the best performing products on the planet.“
That’s not just AWE Tuning’s mission statement. It’s the foundation of everything they do.
From a horse barn with no running water to becoming one of the most respected performance brands in the world, AWE Tuning has never stopped chasing excellence. And neither have the people behind the name.
From Humble Beginnings to Industry Benchmark
The story of AWE starts in 1991.
Back then, they weren’t the powerhouse manufacturer they are today. They were a hands-on performance shop fueled by a genuine love for cars. Their first product was a short shifter for the Volkswagen VR6 Corrado. Small, precise, and built for drivers who demanded more from their machines.
Their shift from installer to innovator happened quickly. When Audi released the legendary 1.8T engine, AWE saw potential that others didn’t. They poured their experience, engineering, and obsession into developing products specifically for Audi platforms. That work paid off when the B5 S4 arrived. AWE became the go-to name in S4 performance by delivering reliable power and that signature AWE tone.
By 2004, their reputation extended beyond the real world and into the digital space. AWE was featured in Forza Motorsport, placing their sound, design, and performance in front of millions of gamers and car enthusiasts around the globe. That cultural imprint confirmed what fans already knew: AWE was building something truly special.
Pushing the Limits, Evolving the Brand
Nine years ago, AWE Tuning was known almost exclusively for its mastery of European performance. Audi, VW, and Porsche were the core of their catalog—and with good reason. Their work on platforms like the 997-generation Porsche 911 proved they could take precision-engineered vehicles and push them even further. AWE’s intercoolers, intakes, and exhaust systems weren’t just upgrades. They were enthusiast-built enhancements that brought out every ounce of potential in already iconic machines.
But the success of programs like the 997 wasn’t just about performance—it marked a turning point. It was the moment AWE proved it could go beyond Audi and VW, beyond even Europe, and become something more.
Today, AWE serves a truly global enthusiast base. From American muscle and off-road rigs to Japanese sport compacts, AWE has evolved into a performance brand that builds for anyone who loves to drive. The commitment to sound, fitment, and engineering excellence hasn’t changed. What’s changed is the reach—and the ambition.
From Euro to global. From specialist to leader. That’s the AWE evolution.
180 Technology®: The Science of Sound
As AWE’s footprint expanded across European, American, and Japanese platforms, so did its appetite for innovation. One of its most transformative breakthroughs was the development of 180 Technology®, an engineering solution that redefined what a performance exhaust could be.
What is 180 Technology®?
At its core, 180 Technology® is AWE’s proprietary method of canceling drone while enhancing the tone of a vehicle’s exhaust to meet AWE sound standards. It uses carefully engineered sound-canceling resonators positioned within the system to target and eliminate specific frequencies that cause in-cabin resonance.
The result? A deep, aggressive exhaust note under acceleration and a quiet, refined experience during cruising. It’s not a compromise. It’s both—without the drawbacks.
How it works
180 Technology® works by controlling sound waves as they travel through the exhaust. When unwanted frequencies hit the 180 technology resonators, those waves are redirected and canceled out. This is not a passive system relying on packing materials. It’s an active acoustic strategy that’s built into the very architecture of the exhaust.
By using pressure, flow, and frequency tuning, AWE has created an exhaust system that sounds just as good inside the cabin as it does from the outside.
No drone. No fatigue. Just tone.
The outcome
The real-world impact is what sets 180 Technology® apart. Whether it’s a Porsche 911, Ford Mustang, or Toyota GR Supra, AWE systems equipped with 180 Technology® deliver:
- Clean, aggressive tone under throttle
- Drone-free cruising comfort
- Long-term durability without performance loss
- A consistently exhilarating driving experience
Why it matters
For years, enthusiasts have been forced to choose between performance and comfort. 180 Technology® removes that tradeoff. It gives resellers and customers a premium option that doesn’t ask for compromise—only appreciation.
It’s more than just a better exhaust. It’s a better way to drive.
Driven by People: The Heart of AWE Tuning
AWE’s mission doesn’t start with products; it begins with people.
To build the best performing people who build the best performing products on the planet isn’t just a bold statement. It’s the framework that guides every hire, every promotion, and every team meeting inside the walls of AWE’s Pennsylvania headquarters.
From engineers and fabricators to customer service and marketing, AWE invests in building a team that shares the same passion for performance and precision that defines its brand. Career development, internal promotions, and cross-training are woven into its company culture, empowering employees to grow alongside the business.
This people-first mindset is what gives AWE its edge. Their team doesn’t just build parts—they live the enthusiast lifestyle. They test on the track. They wrench on the weekends. They bring real-world knowledge into every stage of development.
When you buy from AWE, you’re not just getting a product. You’re getting something created by a team that understands why performance matters.
That human element is what turns good brands into legendary ones—and it’s exactly what sets AWE apart.
A Culture of Excellence: AWE Named a Philadelphia Inquirer Top Workplace for 2025
AWE Tuning isn’t just about crafting the ultimate exhaust note or unlocking hidden horsepower; it’s about the passionate individuals behind the wrench. That dedication to excellence, both in product and people, has recently earned AWE a significant accolade: being named a Top Workplace for 2025 by The Philadelphia Inquirer.
This isn’t an award based on marketing spin; it’s direct feedback from the AWE team themselves, gathered through an anonymous survey by Energage. The results speak volumes about the culture cultivated in their Horsham, Pennsylvania headquarters, where employees feel respected, supported, and empowered to push the boundaries of automotive performance.
As AWE CEO Todd Sager puts it, “AWE’s vision is To Build the Best Performing People Who Build the Best Performing Products On The Planet. This Top Workplaces award validates our commitment to the team that drives our success and delivers the unparalleled quality our customers demand.”
For retailers looking to partner with a company that understands the intricate relationship between a thriving internal culture and exceptional product development, this award is a clear indicator. A team that feels valued and empowered translates directly into the precision engineering, innovative design, and unwavering quality that define AWE Tuning products.
Carrying AWE means offering your customers the result of a passionate team operating at the top of their game – both on and off the shop floor.
Why Resellers Should Choose AWE Tuning
Resellers know that product quality is only half the equation. Brands that inspire confidence, deliver on promises, and make their customers feel seen build long-term loyalty.
AWE delivers all of the above.
1. Leader in Performance Exhausts
AWE’s systems look aggressive and install with precision. They are known for fit, finish, and flawless function, built from premium materials and tested in real-world conditions.
2. Exclusive 180 Technology®
Customers want sound without compromise. AWE delivers an aggressive tone without drone thanks to a design approach that redefines what exhaust systems can do.
3. Installer-Born Fitment Guarantee
Because they started as installers, AWE knows how critical fitment is. Every product bolts up with confidence, saving time and avoiding headaches in the shop or garage.
4. Lifetime Warranty
Durability matters. AWE products come with a lifetime warranty, helping resellers deliver long-term value and peace of mind to their customers.
5. Made in the USA
Every system is manufactured in-house at AWE’s facility in Horsham, Pennsylvania. That means fast turnaround, hands-on quality control, and a product that’s proudly American-made.
What AWE Tuning Builds Today
More than 30 years after their first product launch, AWE’s catalog covers performance upgrades for everything from American muscle to Japanese Sport Compacts:
- Audi
- Porsche
- BMW
- Ford (including Mustang and Bronco)
- Volkswagen
- Subaru
- Toyota GR models
- Other enthusiast-driven platforms
Their specialties include exhaust systems, intakes, intercoolers, and diffusers. Every product is designed, engineered, and all exhausts are manufactured in the United States. Every system is backed by a lifetime warranty and built to deliver consistent, reliable performance across street and track use.
Whether your customer is carving corners, chasing lap times, or simply upgrading their daily driver, AWE products are designed to enhance every moment behind the wheel.
AWE Tuning x PDM Automotive: Blending Data Precision and Manufacturing Excellence
Behind every world-class product is world-class data. That’s why AWE Tuning partners with PDM Automotive to ensure their product content is as refined as their hardware.
From application coverage to rich media and detailed product specs, AWE leverages PDM’s platform to streamline how their catalog reaches resellers, marketplaces, and distributors. The result is faster time to market, fewer data errors, and a seamless buyer experience—no matter the sales channel.
This partnership allows AWE to focus on what they do best: building performance products that look, sound, and fit like nothing else. Meanwhile, PDM ensures that those products are supported by accurate, complete, and standardized data, powering AWE’s presence across the digital aftermarket.
Performance you can trust. Data you can count on. That’s the AWE x PDM advantage.