PDM BigCommerce Connector Now Supports Related Products

PDM Big Commerce Connector Now Supports Related Products

Summary:

Boost Sales: Related products can increase sales by up to 20% and improve average order value.
Enhance Customer Experience: Show relevant add-ons, improving satisfaction and reducing cart abandonment.
Automate Cross-Selling: PDM’s new feature seamlessly integrates related products into your BigCommerce store.
Perfect for Automotive: Optimized for ACES and PIES standards, ensuring accurate and relevant product suggestions.
Future-Proof Your Store: Leverage one of the most effective eCommerce strategies to stay competitive.

In the fast-paced world of eCommerce, every click counts. Providing customers with a seamless shopping experience while boosting your sales potential is a delicate balance, but one powerful tool can help you achieve both: related products.

Cross-selling related products isn’t just a convenience for your customers—it’s a proven way to increase revenue and customer satisfaction. Now, with the PDM BigCommerce Connector’s new support for related products, your online store can maximize these opportunities like never before.

Why Related Products Matter in eCommerce

Related products drive two key outcomes for eCommerce stores: increased average order value (AOV) and improved customer experience. When done effectively, cross-selling related items transforms your store into a solution provider, anticipating customer needs and offering them relevant add-ons or alternatives they might not have considered.

Here’s why related products are essential:

Boost Sales and AOV: A McKinsey report shows that cross-selling can increase sales by 20%, while related product recommendations can account for up to 35% of eCommerce revenue.
Improve Customer Satisfaction: Amazon attributes up to 35% of its revenue to its recommendation engine, which suggests products based on customer browsing behavior. These personalized suggestions help customers discover useful products, building loyalty.
Reduce Abandoned Carts: Related products give customers additional reasons to stay on your site, increasing the likelihood of completing their purchase.
Create a Seamless Shopping Experience: Suggesting complementary or compatible items reduces the need for customers to search for additional products, simplifying their journey and saving them time.

Related products are especially valuable in automotive eCommerce. A customer purchasing a brake pad, for instance, might need compatible rotors, hardware kits, or brake fluid. Cross-selling these items not only adds value to their purchase but also positions your store as a one-stop shop.

The PDM BigCommerce Connector: Now Supporting Related Products

With the latest enhancement to the PDM BigCommerce Connector, managing and displaying related products is easier than ever. This feature enables seamless integration of related product suggestions directly within your BigCommerce storefront, ensuring that customers see relevant add-ons, alternatives, or accessories for their selected items.

Key Benefits of the PDM Connector’s Related Products Feature:

Improved Product Discovery: Related products are prominently displayed, increasing the likelihood of upselling and cross-selling opportunities.
Seamless Integration: The connector ensures that your related product data is always synchronized with your BigCommerce store.
Optimized for Automotive eCommerce: With support for ACES and PIES standards, PDM ensures compatibility and relevance, particularly for fitment and part-specific suggestions.

By leveraging PDM’s related product features, you can create a more dynamic, data-driven shopping experience that boosts customer engagement and increases conversions.

Cross-Selling in Action: Examples from the Automotive Aftermarket

Here’s how related products can transform the customer journey:

Example 1: Tires and Accessories
A customer browsing for tires might also see recommendations for tire inflators, lug nut sets, or even weather-resistant floor mats tailored to their vehicle.
Example 2: Lighting Upgrades
When purchasing LED headlights, customers could be shown fog lights, interior bulbs, or installation tools.
Example 3: Performance Parts
A buyer interested in a cold air intake system might benefit from seeing related options like performance tuners, exhaust upgrades, or installation kits.

The PDM BigCommerce Connector makes these suggestions effortless, ensuring your customers always see the most relevant items.

The Bigger Picture: Future-Proofing Your eCommerce Strategy

As eCommerce continues to evolve, related products and cross-selling will remain critical components of any successful strategy. Integrating these features not only increases revenue but also sets the stage for deeper customer relationships and brand loyalty.

If your store isn’t leveraging related product suggestions yet, now is the time to start. With the PDM BigCommerce Connector, adding this functionality is seamless and scalable.

Ready to Drive Sales with Related Products?

The PDM BigCommerce Connector’s support for related products isn’t just a new feature—it’s a game-changer for eCommerce stores looking to boost their revenue and enhance the customer experience. By integrating cross-selling into your store, you can take full advantage of one of the most effective strategies in eCommerce today.

Learn more about the PDM BigCommerce Connector and how it can transform your eCommerce strategy. Contact us today to get started!