Omnichannel Strategy

As automotive technologies advance, warranties not only cover costs of repairs but also support customers with enhanced services, increasing loyalty and encouraging adoption of new technologies. Future trends predict even more personalized aftermarket warranty services driven by AI and big data, focused on customer satisfaction and sustainability in the aftermarket sector.

Discover how aftermarket parts manufacturers are enhancing sustainability through eco-friendly materials and energy-efficient processes, reducing their environmental impact while improving efficiency and innovation. Dive into their strategies in our latest blog post.

Learn about key 2024 legislative shifts impacting the automotive aftermarket, especially with the new push for electric and hybrid vehicles as outlined by the EPA’s stringent emissions standards. As these regulations phase in, aftermarket businesses will have to adapt to keep up with the competition and increase consumer confidence in their brands. 

Discover strategies for building effective partnerships between aftermarket manufacturers and resellers. Enhance your collaboration efforts with the right tools, regular data updates, and robust communication channels to drive sales and satisfy customer needs in the competitive automotive aftermarket industry.

In the competitive automotive aftermarket, a Product Information Management (PIM) system is essential, ensuring accuracy and consistency within existing systems and addressing industry challenges such as handling ACES and PIES data. By adopting a PIM tailored for the automotive aftermarket, brands can significantly improve data management, enhance customer experience, and accelerate growth.

When it comes to vehicle customization, access to good data is crucial for aftermarket brands aiming to enhance the customer experience through personalization. With around 60 million vehicle owners opting to modify their cars, a deep understanding of customer preferences and behaviors—powered by robust data—is essential for delivering personalized solutions quickly and effectively.

With the average vehicle age rising, the demand for high-quality aftermarket parts is more critical than ever. Certifications including ISO 9001, CAPA, NSF and others play a crucial role in ensuring that these parts meet stringent standards of quality and safety.

AI is helping automotive aftermarket brands focus more on bringing products to market and spend less time on admin tasks such as data management, product compatibility, and inventory management. Customers are now able to access more accurate product data, faster than ever.