PDM Automotive helps suppliers, distributors, and retailers manage, enrich, and distribute product data faster, cleaner, and without the usual friction.
The automotive aftermarket is one of the most complex product ecosystems on the planet, yet most businesses are still forced to manage it with spreadsheets and outdated software.
We started PDM to fix that. Our goal is simple: replace the fragmented mess with a scalable, cloud-based system that gives every business in the aftermarket—from global suppliers to niche resellers—total control over their product data.
PDM was founded by Johannes Crepon, who experienced the product data problem firsthand. In 2005, he launched a reseller business in Germany and quickly ran into a familiar challenge: supplier data was inconsistent, scattered, and hard to use.
Despite investing in a custom ERP and ecommerce solution, the real issue—data quality—persisted. Every part required manual cleanup. Standardization was nonexistent. Scaling was impossible.
That pain led to a breakthrough: the aftermarket needed a better way to manage and activate product data. In 2017, PDM was born.
Suppliers face a mountain of standards, formats, and updates. Retailers are stuck cleaning messy data before anything can go live. Distributors lose time managing product feeds across systems.
PDM solves all of it with a centralized system that structures, validates, and distributes product data in real time. Built for ACES and PIES, our platform scales with your catalog and keeps your operations moving.
Suppliers like Holley, Clarios, and Optima streamline product launches and stay ACES and PIES compliant.
Retailers like JEGS, Summit Racing, and CarParts.com receive clean, ready-to-publish data that drives conversions.
Distributors manage thousands of SKUs with real-time inventory and content syncing.
PDM syncs your data across the systems that move the aftermarket forward. Publish new SKUs, update existing listings, and keep everything aligned—automatically.
PDM connects your product data directly to leading marketplaces like Amazon, Walmart, and eBay. Our platform handles category mapping, fitment, and content formatting—so your listings stay optimized and compliant across all major selling channels.
PDM powers seamless data delivery to top automotive retailers like CarParts.com, JEGS, and Summit Racing. We structure your catalog to meet each platform’s unique data requirements—so your products show up with the right specs, fitment, and images every time. No more guesswork, reformatting, or missed listings.
Whether you’re using Shopify, BigCommerce, or another DTC platform, PDM makes it easy to push enriched, accurate product data straight to your storefront. From fitment-ready listings to real-time updates, we help you sell smarter online.
Need to send data to a private reseller, distributor, or industry-specific platform? PDM’s flexible export engine lets you build custom outputs that meet any format or compliance requirement.
Co-Founder & CEO
Co-Founder & Technology
COO/CFO
Head of Revenue
Head of Product
Professional Services
Customer Advocacy
Director of Growth Partnerships
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