Grow smarter in the parts aftermarket

The Automotive PIM and Growth Platform for the Parts Aftermarket

PDM Automotive is a product information management (PIM) and growth platform for the automotive aftermarket, used by suppliers, distributors, and retailers to manage product data, connect with trading partners, and grow distribution. The parts aftermarket runs on connections, and we make them smarter: one intelligent system that streamlines cataloging and drives growth from day one.

2,000+ Automotive Brands and Retailers Trust PDM to Power Their Growth

Finally, AI-Supported Automotive Catalog Management

Automate load sheets, eliminate errors, and publish updates across every channel with AI-powered efficiency. PDM makes catalog management faster, cleaner, and fully compliant — so your data is always ready to sell.

Our customers win awards, industry recognition, and customer appreciation for their data quality. Use PDM for international, multi-standard data management. Built-in validations, including ACES® and PIES® checks, catch errors before your data reaches your trading partners.

Centralize all your product content – descriptions, images, fitment, regulatory details, and more – in one place. Deliver consistent, accurate data to every channel: marketplaces, retailers, distributors, your website, and internal teams. See how to build an automotive parts catalog.

Meet industry standards, including ACES® 5.0 and PIES® 8.0 and the Auto Care Association’s PCdb, VCdb, Qdb, and PAdb reference databases, and go beyond them with custom fields, custom load sheets, and retailer- and marketplace-specific formats. Outgrowing your current PIM? See PDM in a demo →

PDM product catalog screen with the Actions menu open to publish, export or create content with PDM AI

Turn Every Supplier–Retailer Connection into Revenue

See where your products belong, track retailers' adoption, and uncover new opportunities automatically. PDM connects your catalog to the right partners — and keeps those relationships growing.

PDM’s extensive network of national retailers, international distributors, and local jobbers makes you the super salesperson of any organization. See how Customer Connections shows where your products are listed.

PDM’s platform is built with frictionless connectivity in mind. You can focus on building business relationships with full transparency if your catalog data is ready to flow through the pipes PDM has already laid for you.

PDM’s platform simplifies communication so you can spend more time having meaningful conversations with your business partners. You have insights at your fingertips on thousands of businesses.

PDM retailer adoption view showing a supplier’s listing coverage across retailers such as Turn 14, FCP Euro, CarParts.com and JEGS

Verified Product Data You Can Finally Trust

Say goodbye to mismatched formats and missing fitment. PDM delivers verified supplier data that’s consistent, accurate, and always up to date — giving your team faster launches and fewer headaches.

Benefit from aggregated access to brand data from PDM’s network of 2,000+ brands and retailers, as well as other data repositories, based on your company’s approvals. While PDM has grown to the single largest platform where the highest-quality product data originates, there are more brands on legacy repositories. PDM supports your aggregation of any brand in the marketplace for one collective catalog without boundaries. See how PDM works for retailers and distributors.

PDM is the catalog platform of choice for leading retailers in the automotive aftermarket. However, we serve specialized retailers as much as we serve the industry’s most iconic names. PDM is right for you if you seek to just modify pricing or titles, all the way to fully customizable catalogs.

Whether you prefer data exports to CSV/Excel or seek automated integration via APIs, PDM delivers full flexibility including custom data pipelines to serve the most bespoke integrations.

PDM retailer catalog view with product data from multiple brands and filters by brand

Build Smarter Auto Parts Assortments, Effortlessly

Discover new suppliers, benchmark performance, and stay ahead of market shifts with real-time insights. PDM turns your network into an intelligent ecosystem for growth, pricing, and category expansion.

Learn about what’s new, what’s trending and what is reliable. Whether you seek the newest products or a reliable supplier with deep VIO coverage and best-in-class inventory availability, PDM is your partner for unparalleled transparency.

PDM is your partner for growth with your suppliers. PDM’s platform simplifies supplier communication and allows you to deepen relationships, rather than chasing tasks and action items.

There are many things that make a supplier a great partner. Rest assured that by partnering with PDM, cataloging is a worry of the past.

PDM Margin Opportunity Report showing margin by part type and top margin opportunities

What You Get with PDM’s Automotive PIM and Growth Platform

Meet AXEL, our AI agent and your 24/7 teammate.

Every day, cataloging, sales, merchandising, and category management teams face hundreds of tasks. AXEL is your digital teammate, taking on the heavy lifting to accelerate decision-making. Become proactive with unparalleled access to information and curated task lists.

Turns action items into action

Tracks every follow-up and proactively keeps deals moving

Built for the aftermarket

Understands automotive catalogs, fitment, and supplier/reseller workflows.

Always one step ahead

Surfaces growth insights before you even ask.

Find The Right Partners Faster

See your market clearly. PDM’s intelligence surfaces the best supplier–retailer matches based on category, performance, and demand. Gain visibility into new opportunities and connect with confidence — no spreadsheets, no guesswork.

PDM Margin Opportunity Report comparing supplier cost and average retail price

Build Connections That Actually Work

Seamlessly onboard and integrate data between systems. PDM’s AI-enhanced cataloging ensures every listing is accurate, compliant, and ready for sale. From load sheets to validations — everything just flows.

PDM connection workspace with activity history and onboarding action items for a supplier–retailer account

Turn Every Connection Into A Growth Engine

Track performance, revenue, and adoption in real time. PDM’s Growth Agent AXEL acts as your digital teammate — reminding, optimizing, and unlocking insights to help your partnerships thrive.

Scale faster. Sell smarter. Grow stronger.

PDM Connections Summary dashboard showing GMV and performance for a supplier’s connection with JEGS
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Your growth is our mission

A white-glove partnership built to accelerate every connection. You don’t just get a platform — you get a partner.

Already on PDM?

Turn your catalog into more distribution with PDM Growth

PDM Growth is PDM’s managed growth service for suppliers. Our team works as an extension of yours: connecting you with resellers, helping you share catalog, pricing, and tariff updates with your trading partners, and keeping new business moving. It’s commission-based, so we only earn when you grow.

Real outcomes. Real growth. Powered by PDM.

Frequently Asked Questions

PDM Automotive is a product information management (PIM) and growth platform for the automotive aftermarket. Suppliers, distributors, and retailers use PDM to manage product data, publish it to every sales channel, and grow distribution with their trading partners. More than 2,000 brands and retailers trust PDM.

PDM supports the Auto Care Association’s ACES® 5.0 and PIES® 8.0 standards, including the PCdb, VCdb, Qdb, and PAdb reference databases, and goes beyond them with custom fields, custom load sheets, and retailer- and marketplace-specific formats, delivered as file exports or through APIs. Built-in validations check your data before it reaches your trading partners. See what’s new in ACES® 5.0 and PIES® 8.0.

A data repository stores and distributes the files suppliers upload. PDM is a full PIM: suppliers author, validate, and manage their catalog in PDM and publish it to every channel, and retailers can combine data from PDM and other repositories into one catalog. PDM also adds growth tools, such as retailer adoption tracking, connection insights, and the AXEL AI agent, so teams can see how their data performs with trading partners.

AXEL is PDM’s AI agent for aftermarket teams. It understands automotive catalogs, fitment, and supplier and reseller workflows; tracks follow-ups to keep deals moving; and surfaces growth insights for cataloging, sales, merchandising, and category management teams.

PDM Growth is PDM’s managed growth service for suppliers. PDM’s team acts as an extension of your sales team, connecting you with resellers and helping you communicate catalog, pricing, and tariff information to your trading partners. It’s commission-based, so PDM only earns when you grow. Learn more about PDM Growth.

PDM is used by aftermarket parts manufacturers and suppliers, distributors, retailers, and e-commerce sellers, from specialized retailers to some of the industry’s best-known names. More than 2,000 brands and retailers use PDM, including Energy Suspension, JEGS, aFe Power, Hellwig, and Alps Alpine. Read our customer success stories.

The Interchange · New episodes every two weeks

Real conversations about the aftermarket, from the people moving it.

The Interchange is PDM’s new podcast about the people, data, and decisions shaping the automotive aftermarket. Every two weeks, we sit down with manufacturers, distributors, retailers, and industry voices for honest 30–45 minute conversations.

Hosted by Johannes Crepon & Sam Russo

Insights from the Automotive Data Experts

Ready to Accelerate with PDM?

The automotive aftermarket is moving fast. Don’t get left behind. Join the suppliers and retailers already growing with PDM’s AI-powered platform. Tell us a little about your team, and we’ll set up a personalized walkthrough of PDM, AXEL, and PDM Growth.

Press release: PDM Automotive opens its product data to AI agents

Early access to the PDM MCP is open. Connect Claude, ChatGPT and other MCP-compatible AI agents to your catalog with a single, permissioned connection, no custom integration required.

Come talk to us at SEMA 2026 · Booth #11619, North Hall