Eric is a seasoned automotive aftermarket professional who has focused the past 14 years of his career improving how catalog content puts the right part into the hands of the customer. Eric spent 8 years as WHI Solutions Data Acquisition Lead where he managed catalog content through vendor relations. Eric then moved over to PartsTech Inc as the Director of Data Management where he has spent the past 6 years building an industry leading parts catalog from the ground up. Eric’s love for the automotive aftermarket drives his passion for getting involved through community actions and committees. Eric currently sits as the Chairman of Auto Care’s ACPN Committee, he is a member of the Auto Care Technology Standards Committee and is the former Vice Chairman of the Auto Care Market Intelligence Committee.  Eric’s focus on giving back to the automotive aftermarket drives his desire to leave an industry better than the way he found it.


“I am ecstatic to be joining the team at Paramount Data Management! PDM exemplifies what the future of content curation, management, and distribution should be. I am looking forward to working with the team at PDM to create world class technology that gives our customers line of sight through the entire supply chain across all channel partners. I have no doubt that PDM will provide tremendous value to its customers by being the gold standard for our industry!”  – Eric Lough

Welcome Eric! We are lucky to have you on the PDM Automotive team.

For more information about PDM please contact us at