By Subhransu Sahu
Product information management (PIM) will lead the syndication of products for e-commerce.
Investment in product information management (PIM) systems will be a top priority for e-commerce companies in 2023, with sales and marketing departments struggling to manage product data across a growing number of sales channels.
Why is PIM is becoming critical for e-commerce?
In 2022 Digital Trends, G2’s research principal, Gabriel Gheorghiu, predicted the hybrid shopping trends of consumers and highlighted how e-commerce and in-store retail aren’t mutually exclusive. With multiple sales channels—retail, e-commerce, online marketplace, social media, etc.—in place, it has become increasingly difficult to control a flow of consistent and accurate product information across all channels.
As technology continues to develop and consumer preferences shift, e-commerce companies will need to adapt and innovate to stay ahead of the curve. By staying on top of these trends, companies can position themselves for success in the rapidly-changing world of e-commerce. Subhransu Sahu created this post to help us know what to expect this year in the E-commerce industry.